NEW YORK, NY MARCH 15, 2014 – Blueshirt Bulletin and Ice Hockey in
Harlem jointly announced today that they will host a fundraising event at
Midtown’s Suite 36 Restaurant and Sports Lounge on Saturday April 26, 2014 to
celebrate Blueshirt Bulletin’s new “Beyond the Ice” rebranding.
Bulletin, the independent monthly publication covering the New York Rangers® of
the National Hockey League®, will be donating a portion of proceeds from the
event to Ice Hockey in Harlem, a charitable organization offering programming
that allows children in the community to take advantage of the educational and
athletic opportunities provided by youth sports.
Fans will get
the first look at the all-new Blueshirt Bulletin magazine, complete with logos,
apparel, social media outlets, and extended coverage while contributing to a
tremendous local organization.
“When we decided
to rebrand Blueshirt Bulletin, the first significant change to the publication
since its inception in 1991, we wanted to focus on the fan base and community,”
said Daniel Akeson, President of Blueshirt Bulletin. “There is no greater local
organization in New York hockey to involve in this event than Ice Hockey in
Part of the
Blueshirt Bulletin “Beyond the Ice” fan-campaign will be a monthly feature “In
the Community” covering the best of local hockey events and charitable efforts.
Fans will also get to submit their own local teams for the new “Pond Hockey”
feature celebrating a special local team each month.
Bulletin has a tremendous tradition covering New York Rangers hockey,” said
John Sanful, Executive Director of Ice Hockey in Harlem. “We are grateful that
Blueshirt Bulletin has chosen to include Ice Hockey in Harlem in its rebranding
initiative. The publication has been an important part of the local hockey
community for many years."
In addition to
new print features, Blueshirt Bulletin will also be getting a full facelift
with a modern streamlined design, new contemporary logos and cleaner look to
“We are really
proud of the effort our staff has put in with bringing Blueshirt Bulletin into
the modern era,” said Akeson. “Blueshirt Bulletin subscribers are a community
and it’s important for us to represent that and appeal to it.”
Bulletin is excited to launch the next phase of their history, Akeson reminds
the fans why they are here.
“This event is
about community and contributing to the grass roots of New York hockey. The
important proceeds going to Ice Hockey in Harlem further the New York hockey
tradition and allow it continue to grow.”
Fans are asked
to purchase entry and VIP tickets by visiting BlueshirtBulletin.com/BeyondTheIce.php or clicking the “Beyond The Ice” link on the Blueshirt Bulletin main page.
advertising opportunities are available by calling Ice Hockey in Harlem (212) 722-0044
or Blueshirt Bulletin at (212) 851-3646.
In addition to a
new Blueshirt Bulletin, fans in attendance will get to sample terrific food and
drinks from Suite 36, a contemporary sports bar and lounge.
“When Suite 36
was brought to us, we thought where better to launch the new modern Blueshirt
Bulletin than one of Manhattan’s most chic sports venues,” said Akeson. “We
know the fans will love the venue and enjoy what we have planned.”
And as always, fans
should stay tuned for a few surprises including some special guests.
can be directed to firstname.lastname@example.org
WHO: Ice Hockey
in Harlem and Blueshirt Bulletin
WHAT: “Beyond the
Ice” Launch Party
WHERE: Suite 36
16 W 36th St, New York,
April 26, 2014
7:00 – 10:00 PM